History - Then & Now

Since our very first Mr Simms Olde Sweet Shoppe opened in Leek back in September 2004, our franchise family has grown amazingly. Today, there are more than 80 of our lovely traditional sweet shops open worldwide and the phenomenon is still growing. Find a store near you now

We celebrated our tenth anniversary by opening our first international store in Hong Kong and we now have six more sub franchise stores overseas with more in the pipeline. Franchise opportunities are still available, so please register your interest here.

Our mind-blowing collection of traditional and contemporary sweets includes all your favourites from Cherry Lips, Coldsfoot Rock and Cough Sweets to our Specialist Liquorice, Sugar Free Sweets and Shocking  Mega Sours! We’re renowned for our fantastic selection of Pick’nMix and we also stock our own exclusive Mr Simms Hand made Chocolate Collection, a range of unusual chocolate bars that offer something a little bit different to the usual high-street offerings. They make great gifts for that person who has everything - you can guarantee they’ve never had a chocolate tickle before!


In 2020, we rebranded our news shop design and our overall company image to bring the design up to date. The more vibrant yellow background with new logo representing a sweetie in the shape of a bow tie combines our traditional heitage with a modern striking look, making us instantly standout online and in the Higt Street.