The Mr Simms story
Traditional sweet-shop heritage, online convenience and local shop experience.
Mr Simms Olde Sweet Shoppe began with a simple idea: keep the theatre of the traditional British sweet shop alive, from jars and counters to nostalgic favourites and new sour sweets.
Today, customers can discover Mr Simms through local shops and online ranges including Pick & Mix, Black Death Ultra Sour and retro sweets.
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A Heritage of Confectionery
Martin Peet didn’t come to the sweet business as an outsider.
He was — and is — descended from a long line of confectioners stretching back to 1891. His family had made and sold sweets for over a century before Mr Simms Sweet Shop opened its doors.
The recipes, the techniques, and the philosophy of quality over quantity had been passed down through generations. When Martin opened the first Mr Simms Sweet Shop, he was honouring that heritage while bringing it to a modern audience.
The Mr Simms Store Experience
Use the live store locator before visiting
Mr Simms shop availability and opening hours can change, so customers should use the live store locator before visiting. This keeps the About Us page aligned with the current location list and avoids promoting closed or rebranded shops.
Online customers can also browse Pick & Mix, Black Death Ultra Sour and retro sweets.
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